‘Sahaj Crafts’ is an initiative to make the Indian heritage crafts reach out to hi-fashion global markets by providing technical & design counsel to artisan groups. We help them build on existing indigenous skills and make their products smart to match the needs & aspirations of the new-age consumers. It helps to make the markets work for the poor-but-talented artisans & vice versa, foster market breakthroughs and provide real-time interface with buyers.
The company works on the principles of social enterprise and is mandated to reinvigorate handicrafts & artworks that are symbols of the diverse Indian Cultural Heritage in order to co-create sustainable livelihood avenues for marginalized communities living around the poverty line. It works with rural & tribal handicraft artisans (primarily women) or producer collectives, who are at the far end of the supply chain and living at difficult areas of Rajasthan (Desert). It strongly emphasizes on environment friendly & energy efficient craft practices and also ensure social security of women artisans to establish a healthy ecosystem.
We are the known Manufacturer, Supplier and Exporter (Projected) of Leather Products, Home Furnishing and Clothing. ‘Sahaj Crafts’ has a dedicated team of master craft persons having splendid craft skills, technical experts and design professionals to design & execute development of smart products as per the current fashion & market trends. It has 3 product lines :
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